Wow . . . it's several days after Thanksgiving and I still got the Thanksgiving after-glow! It's a good thing this feast come only once a year! Don't get me wrong, I'm very thankful for a LOT of things, including you as my loyal reader. But, honestly I'm not sure I could handle all that food (at one time) several times a year. I hope your holiday was most excellent.
OK . . . Let's get into the 'meat' of this post: Getting more leads for your biz . . . Here are five low cost ways to help you get more leads for your business. Keep in mind there are literally dozens of ways to get prospects. These are just a few that I've used with great success.
Strategy 1: Mail A Letter. . . A lead generation letter can bring in highly qualified leads by the bushels. And the great thing is that once you tweaked a tested your letter, anytime you need more leads just drop it in the mail and BAM . . . a fresh new supply of leads there for the taking. It goes without saying you such first have a good idea of who you are targeting before you create and mail your letter.
Strategy 2: Give a talk . . . Civic clubs are always looking for local speakers to give a talk at there meetings. The key is too make your talk interesting, informative, and adds value to your listeners. Find out ahead of time and see what subjects have been covered in previous meetings. Get to know who the members are, what their background is and what professions they occupy. Then you can tailor your talk directly to them.
Strategy 3: Run A Small Ads . . . Yes, you'll have to pay for running the ad but if you run a classified or small ad it shouldn't be too expensive. In your ad offer something free like a free report or free consultation or even a free sample if they visit your store. The key here is to use direct response advertising tactics to generate a response.Folks that have responded to your advertising have essentially raised their hand and said, Yes, I'm interested.
Strategy 4: Use PR . . . PR or publicity if used correctly can be a good way to get leads. Think DRPR (direct response public relations). In fact, every marketing communication you put out should be direct response. For most small businesses using anything but direct response type advertising is a complete waste of money. You do want results NOW, right? Essentially your press release should be about a page in length, appeal to both the editor and the reader of whatever media your submitting your release to.
Strategy 5: Reuse . . . Yes, I'm lazy and like getting the most bang for the buck. Wala . . . like magic your marketing can take on new duties. Here's what I mean. Let's say you write a killer article and you post it to all the Internet article sites. Then you take that same article and turn it into a webinar or a video. That turns into a audio presentation. See what's happening here. You take what you got and use it over and over again for different purposes. Pretty cool, huh?
OK. Now you're armed and dangerous with few new marketing strategies that will bring in the prospects. Crank up these little gems and combinations of them together and see the results fly.
Until next time, I bid you peace and prosperity!
Emette Massey
P.S. Wanna know the 13 Most Costly Direct Marketing Mistakes that's KILLING Your Profits Right Now? Email me at eemassey@yahoo.com and I'll send you a FREE REPORT that will clear all this up for you! Be sure to put "Lucky 13" in the subject line. Thanks!
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