Howdy Friend and Subscriber,
There’s just something about a rainy day . . .
especially if it lands on a Tuesday! And I can’t think of a better way to spend
it. And that’s with you my loyal reader.
Today you’re in for a real treat. For some reason I feel
really, really generous but we’ll get to that in a mo…
But for now let me share a quick story with you.
Actually it’s a story a good buddy shared with me and it’s worthy of passing
along. And believe it or not it has something to do with growing your biz.
It’s a typical yappin’ on the phone session with one of my
Best Buds telling him all about my kickin’ Thanksgiving. Our family Thanksgiving
tradition consists of spending the holiday with my Sis. And boy does she roll
out the red carpet for the everyone . . . Plump, juicy turkey roasted to
perfection, garlic mashed potatoes, delicately prepared veggies as far as the
eye can see along with all the trimmings and a bottle of bubbly to boot. Actually
my Brother-in-law is the Chef on duty. Has been for years. Good stuff. We
capped the evening off with a warm patio fire, good conversation and a few
bottles of wine.
So my Bud proceeds to describe his day of thanksgiving. Seemed
pretty much the same drill . . . family, good food and fun. As he shared his Thanksgiving
story it reminded me of how our clients want, in fact long to be treated . . . like
family (see I told somewhere buried in this post there was a point).
I know what you’re thinking. Not everyone has a warm,
loving and helpful family at their bosom. In fact it could be very likely it the
opposite. Actually it doesn’t matter. But suspend that thought for just a
moment. Think about your prospects and existing clients and their problems and
YOU become that *family* member.
Think about how your business can be like that family
member who’s willing and able to step up to the plate and offer love, concern
and a true solution to your most pressing problem? You’d quickly gain a
lifetime friend and client.
Want to know the quickest way to get a new *lifetime*
client? It’s simple. Offer to solve their most pressing business problem and do
it on the house. Give them a little sampling (at no charge or obligation to buy
more) of what value you have to offer. Let them experience firsthand just how
awesome it is to do business with YOU rather than your competitors. I guarantee
you will profit over the long haul.
Oh, so you can’t afford to give away stuff? Bull, says
I. Once you know the a little thing called lifetime value of a client, I
believe you’ll change your mind.
Start by finding out what the lifetime value of your
client. Here’s how. Say you sell widgets at a unit price of $100/unit. Your
typical client buys one widget 3 times a year and they stay with you for 3
years. That boils down to $100 x 3=300 x 3=900. So that client is worth $900
over the next three years.
This makes your breakeven at $900. In other words you
could invest up to $900 getting a new client and you’d breakeven. Knowing the
lifetime value of your typical client puts you in the driver’s seat, crushes
your competition and allows you to get new clients quickly. Give a try . . . I’m
certain you’ll be pleased with the results.
I’d mentioned that I’m feeling really generous earlier.
Well, I meant it. So I have a deal that’s hard to refuse . . .
If you happen to be like the majority of my clients, you
too are frustrated, disappointed and downright discussed with the results of your
marketing efforts. If you’re ready to turn dead end, non-producing advertising into
influx of hot leads, and sky-rocketing sales, then you’re in for a treat.
I’ve prepared a special FREE REPORT that deals with this and helps solve your direct
response problems. You’ll learn precisely how to put an end to the costly
mistakes that flatten your sales and profits. I’ll show you which mistakes are
killing profits. And exactly what’s to do to correct them. Soon you’ll have a
new set of weapons to ensure all of your direct response efforts are cash
generators!
The
report is FREE and there's no obligation to buy anything .
. . Get your FREE REPORT by visiting
www.emettemassey.weebly.com
Warmly,
Emette E. Massey
Trusted Marketing Advisor
P.S. Are you frustrated, disappointed and downright
discussed with the results of your marketing efforts? If so, here’s your
solution: Get my Special FREE REPORT that spills the beans and shows you
precisely how to turn your marketing efforts into a cash generator! The report is FREE and there's no obligation
to buy anything . . . Get your FREE
REPORT by visiting www.emettemassey.weebly.com
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