Quick Money: Who’s On Your List?

Hiya Friend,

I’m shakin’ things up just a bit here. You’re used to longer posts . . . soooooo . . . . I decided to save your eyes and appeal to attention deficit side . . . this one’s going to be a quickie. But not to worry. You’ll still go home with a prize!

Pick a business . . . any business. Ok. Now think about what type of business it is. Good so far. Now ask yourself, “Where’s my customer list?” If you said “Uh I don’t really have one” then shame on you.

It doesn’t make nary matter what type you own or operate . . . down-town store front retail, a restaurant, operate a corner hot dog stand, construction or plumbing contractor or direct response (please tell me you keep a customer list if you own a direct response biz or else double shame on you!!) . . . then you should be keeping a record of all your customers and prospects. 

These lists are plain and simple  . . . GOLD! 

It’s sooo very easy to start a list . . . Let’s say you operate a brick ‘n mortar retail business. The idea is to capture the name and contact information of your prospects (future customers)! 

Here are a few ideas for nabbing that illusive name and contact info . . .

Offer prospects a free report or perhaps a “new customer” discount coupon. Offer to put your prospects on the preferred customer list where they get special sale prices and notified first of special deals you offer.

You are most likely already advertising in your local newspaper. Switch your advertising to direct response type advertising. Direct response type advertising always asks for some type of action. For example: Visit the store and get your free gift or discount coupon pak, etc.

Think what your business can do that sets you apart from your competitors. A good question to ask yourself is “given all of the choices available, why should my prospect or customer do business with me?” The answer you come up with will be your unique selling position.

Come up with unique sales or reasons to attract both new and existing customers. Repeat business is the lifeblood of every business. Sometimes you can look at what your competitors are doing and you do the opposite.

Start today building your customer lists and stay in contact with them regularly. You don’t have to pitch them every time you communicate with them. Rather just send them thank you cards or remember their birthday. This will pay off in spades.

Warmly,

Emette

P.S. Today’s Free Marketing Goodie: Scientific Advertising Special Illustrated Edition from  Dahill Press. Email me at eemassey@yahoo.com and it’s yours! FREE . . .