Dear Entrepreneur and Friend,
If you been around advertising and marketing
any time at all, you’ve probably at least heard the name Claude Hopkins. If
you’ve haven’t then . . .
You’re In for a Real
Treat!
I like to
travel back in time and read some of the old advertising classics. Many of the
old gems contain little nuggets of pure gold. Now sometimes you gotta dig for
them, overlook the dated language and think about the lesson imparted, but it’s
well worth the time and effort.
And one of my
favorite classics is Scientific Advertising . . . bar
none! This small guide is filled with timeless advertising and marketing wisdom
that can be applied today. And can you guess who wrote this timeless masterpiece?
YES . . . you’re right—it was written by none other than . . .
Claude Hopkins!
Many top
marketing masters like Jay Abraham, Dan Kennedy, and Clayton Makepeace recommend
this book often! Many consider this book one of the best advertising books ever
written.
In fact Jay Abraham
and many other top marketers considers this a “must read” book.
David Ogilvy
wrote that “Nobody should be allowed to have anything to do with advertising
until he has read this book seven times. It changed the course of my life.”
Now wouldn’t
you think if one of the most successful ad men in the world considers this book
so important and valuable, that you should at least take a look?
A Complete Advertising
Education In Under 40 Pages
Yes, I
realize this is a bold statement to make and I’m going to prove that it’s true.
Think about most ‘advertising’ text books on the market today. These tombs are
like encyclopedia sized books.
But here’s
the thing . . . they are filled with theory and industry-advertising fluff. Not
anything really useful for the business owner who needs to make their ad dollar
pay.
Just as the
title implies, Scientific Advertising
outlines a unique advertising approach based on testing and measuring. This
book contains information on how to write advertising that sells.
On the other
hand, most traditional advertising relies on catch phrases and fancy graphics
and artwork to sell . . . and none of it is tracked. I don’t know about you but
unlike Coke or Budweiser I don’t have millions to spend on advertising . . .
especially advertising that can’t be tested or tracked. Yea, I’m all about building
a favorable image but I want sales!
So, why am I
“talking up” this book?
Simple!
You know we
live in in a world filled with hype and distrust and skepticism. I want to break that tradition and give you
something of real value. I want you to have something that will lead you to
advertising breakthroughs and kick your sales up a notch or two. I want you to
have a guide that will improve all of your marketing and advertising efforts.
Best of all . . . I want you to get it without risk or cost!
A Gift For You . . .
Here’s the
deal. If you feel like your business could use some more sales, more leads or
more store or web traffic, I’ll send you a PDF copy of Scientific Advertising.
It will not cost you a single dime. Heck, you don’t even have to ‘opt-in or
subscribe to a mailing list.’ No tricks or strings attached. None of that
rubbish!
In fact, if
you’ll let me know where to send it and I’ll be gladly email you a fresh copy. Again,
it’s presented in PDF so you can read it practically anywhere, study it or
print it out. Oh, another thing . . . this is a special illustrated edition
containing numerous ads written by Hopkins. It’s a book with a built in swipe
file!
Here’s how to get your free copy of
Scientific Advertising.
Email me at eemassey@yahoo.com with the words “Claude
Hopkins” in the subject line. This way I’ll know it’s not spam. I’ll reply back
with your book attached within 24 hours.
Pretty
simple, huh?
Ok, that’s
it for today!
Warmly,
Emette
Massey
P.S. The
first 100 people to request this invaluable advertising manual, I’ll also
include special surprise marketing gift. (Hint: think gift certificate that
could boost your sales by 200 % or more).
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