The Little Known Marketing Secret That Allows You To Write Advertising Home-runs . . . again and again!

Dear Friend and subscriber,

You remember Sherlock Holmes don’t you? Holmes was the fictional consulting detective invented by Scottish physician Sir Arthur Conan Doyle. Holmes, as you know, is famous for cracking open difficult cases and solving them with almost magical abilities.

So, grab your inspector’s hat and let’s play Sherlock Holmes for just a moment. We’re going to do a little spying today and see if the “Sherlock” in you can turn up a few profit clues lurking all around.

This is the shortest course to the profit-land in this crazy business. We in the direct marketing or mail order as we affectingly call it “seeding.” Seeding is where you get on other businesses mailing list . . . for the sole purpose of snooping and finding out what’s going on.

This does several things for you.

First, you’ll start receiving offers from these companies. And these offers can be golden to you by seeing exactly who’s mailing what. You’ll see firsthand what their winners are, how they are put together. And if you go the extra yard and actually order something, you’ll experience firsthand how you were treated, if they up sell, and how they run the customer service side of the business.

Simply put, this is one of the best direct marketing educations you could get. And best of all . . . it won’t cost you a fortune. Essentially for the cost of a postage stamp or the time it takes to “sign up for FREE Information” you can attend one of the best ‘Direct Marketing’ Schools in the country.

You’ll be tuned in to ‘real world-real time’ marketing methods and strategies. This is one of the best ways to stay up-to-date with powerful trends and marketing that’s cutting edge.

Second, it’s a great way to build your swipe file. What’s that, you say? Swipe file? YES! Swipe File! A swipe file is a collection of marketing pieces that have a proven history of positive results. These ads are bringing in bucket loads of profits, leads, store visits or whatever action the ad is asking from the customer.

But how do you know if these ads are profitable or not? It’s not really that hard to figure this out . . . and you don’t have to guess. If you see an ad or direct marketing promotion that runs over and over or is mailed over and over, then you’ll know for sure it’s a winner. Most marketers, especially small businesses cannot afford to spend money on advertising that does not pay.

Once you start building your swipe file you’ll want to see how you’re marketing stacks up to the competition. This ideas you could use to improve your marketing. There’s no reason to reinvent the wheel. In mail order or direct marketing if you like, there are no secrets. Everything is laid out there for you.

And by the way, did I mention swiping is legit . . . it’s sharply slices a huge portion of the learning curve!

Let me tell you a quick story about one of the most successful, profitable and effective direct marketing promotions to hit during the 20^th Century.

It was 1974 and Martin Conroy was commissioned to write a sales letter to sell subscriptions for the Wall Street Journal.

No big deal, right? After all it was only two pages printer front to back . . . a mere 780 word letter.

This super-successful sales letter mailed for 28-years with almost no changes to the original copy. It raked in over an estimated TWO BILLION DOLLARS in gross revenues!

So what was the secret to this mega-success letter?

The secret, according to industry insiders Conroy relied on a little-known “trick” to cheat his way to writing the pitch.

It’s helpful to know that Conroy’s letter was not beaten until 2002. It was beaten in two consecutive tests . . . the first test Conroy’s letter was beaten by less than 10%. The second by a huge 24%.

The second letter was written by copywriting legend Mal Decker.

So, the question is how did Mal Decker come up with a letter to beat the ‘unbeatable’ control?

The answer . . . again . . . it’s surprisingly simple . . . and you my friend can use this ethical “cheat” to produce blockbuster ads, web pages, sales letters, and just about any marketing piece you need to write.

Now I’m not saying it's OK for you to straight out copy the ad word for word. No not at all . . . I’m saying it’s fine to borrow ideas, concepts and compelling parts that intrigue you and adapt them to your marketing. Use these controls as models to write your own blockbuster ads and marketing pieces. I

t’s a great way to infuse new life in old copy and can often lead to more sales and leads.

Until next time . . .

Peace,

Emette E. Massey

P.S. Want to get a jump start on putting together your own swipe file? Give me a shout at eemassey@yahoo.com and I'll send you a FREE swipe file starter kit! Put “swfs” in the subject line so I know it's not spam and I'll get it right out to you.