Maybe It’s Time For A Deep Dive

If you’ve been reading my blog, then you know most of my posts are about Sharing random thoughts and inspirations on all things marketing, success and living life deep!

Heck, it even says so right there on the front page of my blog.

But here’s the thing – sometimes I’ll share (with permission) killer insights from some of my mentors.

It’s too damn good not to!

This quick piece of advice is from one of my favorite marketing mentors: John Carlton . . .

"Top writers know why people buy. On a very deep level. 

There’s no easy way to describe it, but here’s my best shot:

The human psyche is made up of 4 fundamental interlocking and often warring parts.

* The intellectual
* The physical
* The emotional, and
* The spiritual

Most marketers understand two, maybe three of these "Big 4" sections of our being. But very few ever put all 4 to work in campaigns. 

The spiritual one especially eludes folks. 

It's not religion, but rather that murky meta-physical side 
just beyond the emotions... 

That empty area behind the smug civilized masks where inchoate fears lurk. 

Marketers who strive for more awareness and consciousness can more effectively bond with prospects. We connect on multiple levels, most of them unconscious. 

Keep these 4 fundamental interlocking and often warring human tendencies in mind when writing your next sales pitch."

P.S For more subtle but brilliant marketing advice, visit the blog at www.john-carlton.com. Be sure to download my free report while you're there."

Here’s What To Do Now  . . .

First, make sure you pay attention to everything Carlton has to offer. I mean everything. He’s saved my ass for than one time . . . plus, most of my sales, marketing, and copywriting education has come from him (and select few others).

Just So You Know . . .

My chief mission is to help you extract every single dollar you can from smart marketing.

The goal is to NOT leave a ton of coins on the table – ever. I mean, you in biz to make a handsome profit (unless, of course, you run a non-profit entity).

So, this client questionnaire sorta forces you to think things through and help you create sales copy that makes you money.

Heck, I’ll even add another “bonus” – only if you response quickly:

I’ll throw in a free 30-minute business consultation walking you through  the client questionnaire via a phone call.

Truth is, I LOVE to talk shop and helping small biz owners get the most profits from their marketing efforts.

Click here to get your FREE Marketing Questionnaire. 

Yours for higher profits,

 

Emette

 

Let The Holiday Feasting Continue . . .

 

Now that I’m slowly coming out of my food coma, I’ll try to put a few thoughts together and get this post written.

So it’s Black Friday and Techtarget’s predicting a good one. In fact, Black Friday sales may be up 6%-8% over 2021.

Keep in mind this is just a prediction. Nothing especially earth-shattering but considering the state of the US inflation, not too shabby. This could all boil down to holiday sales around $942.6 billion, according to the Nation Retail Federation (NRF).

Where Does Your Biz Stand?

Well, if you happen to do business online, this could be a good thing. Some 69% of spenders will shop online. Of course you still have some folks shopping in person (you know going to an actual brick and mortar store).

Let’s Not Forget Cyber Monday

This is the Monday following Thanksgiving and this sales event may also see an increase as well, according to the Drive Research study. It just never ends, does it?

The real point is this:

Know your market. Learn everything you can about your clients and potential prospects. Know where they hang out and what they spend money on. Then, and only then can you be prepared to position your business properly. You’ll know what sales messages get their attention and get them to raise their hands and buy now!

Basic stuff here.

And there’s a ton of “tools” to help you get the job done . . . things like CRM, ad tracking tools for various social media, and let’s not forget using some common sense and your brain to help out.

If you are a brand new marketers (or just starting your biz), I’m got a pretty cool little “tool” you can use to help dial in your sales and marketing efforts.

It’s a simple, basic client questionnaire to help you focus on your thoughts on your prospect (which will make you lots of money).

Here’s What To Do Now  . . .

My chief mission is to help you extract every single dollar you can from smart marketing. The goal is to NOT leave a ton of coins on the table – ever. I mean, you in biz to make a handsome profit (unless, of course, you run a non-profit entity).

So, this client questionnaire sorta forces you to think things through and help you create sales copy that makes you money.

Heck, I’ll even add another “bonus” – only if you response quickly:

I’ll throw in a free 30-minute business consultation walking you through  the client questionnaire via a phone call.

Truth is, I LOVE to talk shop and helping small biz owners get the most profits from their marketing efforts.

Click here to get your FREE Marketing Questionnaire. 

Yours for higher profits,

 

Emette

 

 

What Are You Thankful For?

Can you believe that it’s already turkey day, aka Thanksgiving?

Well, I’m finding it hard to believe.

I could fill a book on all the things that I’m thankful for . . .

Not to sound sentimental, sometimes I like to bask in good times of the past.

I’m reminded that all those times me and my buddies “got into stuff” when I was a young lad.”

Yeah, you know what I’m talking about  – sneaking around drinking cheap beer, smoking cigars or whatever and just plain riding around having fun.

Oh man, drag racing through Main Street – and not getting caught by the cops.

Priceless!

Boy, it seems like a lifetime ago. And I wouldn’t trade those times for all the riches in the world.

Fast Forward  . . . Let The Beatings Begin . . .

Lessons learned were hard but proven effective. I got more “beatings” for all the shenanigans we pulled. I actually thought my folks owned stock in Woolworth’s store because the ol wooden yard sticks we had in our family.

And ironically seemed to be my Mom’s favorite “weapon” to punish me with.

Still trying to figure out how my little sis escaped those whippings – guess she was smart enough to not get caught!

But you know, the true riches are friends/family, having a dry roof over your head, and some food on the table are priceless – especially to those who didn’t have those luxuries.

And you can only appreciate these when you get older.

 

 

Here’s A Challenge For You

As we head into the holiday season think about all the things you are thankful for.

Take nothing for granted. Make everything count and gives thanks to the Lord above for all these “things.”

I promise you’ll feel like a new man or woman just by showing a little gratitude.

And if you really want to up the ante, go out of your way to lend a helping hand to someone in need – without expecting any sort of returned favor or payment of any kind.

It’s all about true service.

Now, try to adopt this sentiment towards your business and customers that your serve (there’s gold there).

Most business poorly serve their customers. So by going the extra mile, you’ll reap rewards beyond measure.

Here’s a FREE GIFT For You . . .

Just for taking the time to read this post (why not consider subscribing), I’d like to gift you a special biz kit . . .

Click here to get your FREE Copywriting Jump Start Package

It’s all about what you need to get started writing good copy in the shortest amount of time. I know that I said there were no shortcuts, but this is as close as it gets.

You’ll get an advertising primer (nearly all the pros started with this book) that gives you a basic education in writing direct response advertisements.

You’ll get samples of great ads that have sold millions of dollars’ worth of products.

You’ll get a headline starter “kit” filled with attention getting headlines to fuel your ideas.

Plus, I’ll throw in a free 30-minute business consultation. I LOVE to talk shop and this is your golden ticket to ask me anything business, marketing or copywriting related.

Click here to get your FREE Copywriting Jump Start Package. 

Questions or concerns  - Email me directly at: eemassey@yahoo.com

                                        

Yours for higher profits,

 

Emette

 

How I Learned To Write Advertising Copy

This whole “writing ad copy” thing sorta started by accident.

In 1983 Uncle Sam discharged me from the US Navy, I started looking for jobs and a way to make a living. Nothing seems to land. I was over-qualified, under-qualified, not enough experience. Whatever.

But I kept searching.

Then one day I happen to spot an ad in the classifieds –

“Make Money From Home Painting Novelties”

I thought, “What the heck. Nothing else seems to be working.” So I inquired.

A few days later, I received all the details and got started.

It was a mail order kit of sorts. It listed places who bought these little figurines that you painted. You send out sales materials to these places and they would send you back money for your products.

BAM! It hit me. This was so cool. Maybe I could sell other things by mail.

That was my humble beginning of direct marketing and copywriting. It’s stuck with me to present day.

Now, I’m a decent copywriter (no A-List master or anything) – but I can get the job done and I enjoy the thrill of results that it produces.

Even to this day I still run a small mail order business part time. I love it!

Now that you know a little background, let me show you the basic steps I took to get “decent” at writing sales copy.

Big $$$ Investment  - Not Needed

For starters, you won’t need to invest thousands of dollars to get a basic understanding of how it’s done.

I started looking into the “biz-opp” and “Opportunity” magazines of the time. I’d study the classified sections and sent off for anything that dealt with working from home, book dealerships.

That led to other mail order type publications. Once of the first big influences was Melvin Powers, owner of Wilshire Book Company.

Soon after, I started saving ads that ran over and over (a swipe file). These ads were winners so I studied them and tried to figure out what made them successful.

Public Library Proves To Be A Winner

Then I went to the public library and checked out all the books dealing with advertising, sales, mail order, and marketing. Some were good – others not so good. But I found a common thread of ideas so I eventually bought the books I found most valuable. Over the years, I’ve accumulated dozens of great resources.

I’ll put a list of my most favorite business books in this post for your consideration.

Write Out Ads

Another task I did which proved to be very helpful was to hand-write out controls. A control is an ad, sales letter, otherwise marketing piece which produces the most or highest possible results.

It’s a vicious game these top direct marketing company play. Typically they will mail several pieces at one time. Then, they’ll hire top writers, paying top dollar who compete for the control. The winner becomes the control.

Unless you plan on writing for top clients like Rodale, you really don’t  need to worry about this. But it’s still good to know about what a control is.

Many other factors (from my humble experience) play into getting the most sales. But that’s another post for another time.

Suffice to say, it’s worth taking the time learning the basics of good copywriting.

As you can see, there’s no magic shortcuts – despite what all the “gurus” say. It’s takes a conscience, deliberate effort.

And it takes a LOT of writing. Again, no magic but with your permission, I’d be glad to send you a special “jump-start” package.

 

FREE – Copywriting Jump-Start Package

If you’re serious about learning to write advertising copy, you’ve got to get this special “jump-starter package I’ve put together for you! It’s got your name written all over it.

It’s all about what you need to get started writing good copy in the shortest amount of time. I know that I said there were no shortcuts, but this is as close at it gets.

You’ll be a advertising primer (nearly all the pros started with this book) that gives you a basic education in writing direct response advertisements.

You’ll get samples of great ads that have sold millions of dollars’ worth of products.

You’ll get a headline starter “kit” filled with attention getting headlines to fuel your ideas.

Plus, I’ll throw in a free 30-minute business consultation. I LOVE to talk shop and this is your golden ticket to ask me anything business, marketing or copywriting related.

Click here to get your FREE Copywriting Jump Start Package. 

Questions or concerns  - Email me directly at: eemassey@yahoo.com

                                        

Yours for higher profits,

 

Emette