Hi Marketing Friend,
Want to see a great
example of a TV ad that is considered to be one of the best ever?
Here you go: http://www.youtube.com/watch?v=ABcckOTVqao.
Nevertheless it works
because it contains a simple but effective tactic called the element of
surprise.
Sometimes it’s instructive
to learn what makes an ad work. As you can see this is not a direct response
ad, rather it brings brand.
If you like most of my
clients and are not engaged in brand building advertising, you do things very
differently.
For starters you’d have at
least some subtitles. Probably lots of them.
And you’d make sure the
two golden rules apply. These are if watching the commercial with the sound
off, do you get the point? If listening to the commercial without the picture
do you get the point?
Those golden rules apply
with the VW ad amazingly enough.
Happy Advertising!
Emette E. Massey
P.S. Want more examples of
great advertising to put in your swipe file? No problem! Send me an email at eemassey@yahoo.com and I’ll zip a few
awesome samples.
